Consumer Time Online

A timely article, 7 Top Online Marketing Trends for 2011, posted on www.clickz.com by Heidi Cohen on January 10, 2011, incorporates a chart by The Nielsen Company that captures the amount of time consumers spend on each mobile activity. The top four online mobile uses are email, social networking, news & current events, and search. Email eats up 38.5% of usage and social media 10.7%.

At first I was surprised that social media was not at the top of the list and its percentage was much lower than email. I then thought about my own personal usage, and yes, I check email first, for work, for personal, for family activities and calendar items.

Having recently spent time using a trial membership of Constant Contact and Vertical Response, I am reassured with these percentages about using these products for marketing. My inbox gets bombarded by blast emails from local and online stores and entertainment venues. Admittedly, before I delete, I scan the incoming messages. I click on the ones that grab my attention. Marketers, there is logic in staying fresh in the memories of consumers, so email away!



http://www.clickz.com/clickz/column/1935424/online-marketing-trends-2011-included

Definition of "Mobile" for Marketers

The article, Mobile Technology Trends for 2011, According To Forrester Research, posted on January 25, 2011 on www.MobileMarketingWatch.com, defines the "new" mobile. "The term 'mobile' will mean a lot more than mobile phones. Consumers are connecting more and more devices wirelessly to the Internet." The new tablet products, like the Apple iPad, the iPod Touch, and even children's gaming systems, like the Nintendo DSI, connect to the internet. The article's message is that mobile is gaining momentum and marketers need to incorporate it into marketing strategy.

http://www.mobilemarketingwatch.com/mobile-technology-trends-for-2011-according-to-forrester-research-12801/