A timely article, 7 Top Online Marketing Trends for 2011, posted on www.clickz.com by Heidi Cohen on January 10, 2011, incorporates a chart by The Nielsen Company that captures the amount of time consumers spend on each mobile activity. The top four online mobile uses are email, social networking, news & current events, and search. Email eats up 38.5% of usage and social media 10.7%.
At first I was surprised that social media was not at the top of the list and its percentage was much lower than email. I then thought about my own personal usage, and yes, I check email first, for work, for personal, for family activities and calendar items.
Having recently spent time using a trial membership of Constant Contact and Vertical Response, I am reassured with these percentages about using these products for marketing. My inbox gets bombarded by blast emails from local and online stores and entertainment venues. Admittedly, before I delete, I scan the incoming messages. I click on the ones that grab my attention. Marketers, there is logic in staying fresh in the memories of consumers, so email away!
http://www.clickz.com/clickz/column/1935424/online-marketing-trends-2011-included
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