Google Rankings-Understanding How it Works

The www.technologyreview.com article, "How Google Ranks Tweets," authored by Amit Singhal has me thinking about how companies starting up their social media campaigns or allocating more resources to their social media presence may have a new action item...regularly tracking Google's search ranking process.

Explained in the article is how well-followed users electing to follow a company add to the credibility of that company's social media page and can boost its ranking in Google's search results. Not only are "followers" desired, but well connected ones.

http://www.technologyreview.com/web/24353/page1/?a=f